Wanting Collection was established in 2013 with humble beginnings at the Newtown market. It all started with one small table of colourful socks then expended into jewellery, clothes, bag, etc. Wanting Collection opened its first shop doors in 2015 on King St as first of it's kind in Sydney, In October 2016 Wanting Collection grew and resettled to its current location 527 King Street. Wanting Collection aims to curate all things colourful, quirky, edgy and interesting from all corners of the world. We believe that colour is powerful and with right pieces can have positive affects on those who dare to celebrate its riches. We've built a community for those who love to express a fun loving attitude in their style. We exchange ideas, inspire each other, create creativity here.
Wanting Collection believes fashion should be timeless, style should be very personal and original. Fashion can be the great equaliser that transcends demographics, used to express our feelings and attitude of who we are. How we see ourselves and how we are wanting to be seen. The daily outfit is a visual experiment and live performance art, it's the process we use to explore ourselves and is how we signal to attract similar minded people. Most of the products in Wanting collection are one off's, we try to maintain a unique collection of pieces for everyone who visits, we aim to create treasure hunt like experience. We believe fashion is for everyone, regardless of figure, age, or gender. What's important is that the right person finds the right pieces.
We love our customers, they are fun, unique, individuals who are open minded, and like to try new things. They inspire and motive Wanting Collection to explore more of what is happening internationally in the fashion scene. We've curated creativity from all over the world, we source our products from our travels much like beloved keep sakes. We bring different cultures to Sydney so that they can make their way into the loving homes of our supports.
Wanting collection is forever growing and changing, We've created this blog and mini shop to share our understand of fashion and style. Enjoy.
Wanting is Emily's translated Chinese name, she alway thought it was a great name for a future project. Emily started Wanting Collection while she was obtaining her Honours degree in Science.
She a loves colour, clothes, taking risks and when the opportunity came to do a causal weekend market stall she went in with only a table, her heart and a box of brightly coloured socks. The enterprise was inspiring, so much so she created a business.
After finishing her studies her life path took an unexpected direction when she opened her first shop in Newtown. Emily believes in hard work, honesty and collaborative relationships.
She travels internationally very often to find and hand pick the items that give Wanting Collection its unique character and soul, she tries to introduce and share new and interesting things to her friends back in Sydney.
Emily's objective for Wanting collection is to showcase talent, diversity and positivity. She has alway dreamed of a colourful wonderland, now she is living her dream. The power of Wanting Collection made this happen :) Dream big, it will happen, it must!